Zealix
Naming, visual identity and brand system for a restaurant SaaS.
- Project
- Freelance
- Discipline
- Branding · Social media
- Year
- 2024 — 2026
In short
- The challenge
- A Mexican tech brand that felt approachable for restaurant owners with no software experience.
- What I did
- Naming, visual identity, brand manual and stationery. Visual production for IG, FB and LinkedIn.
- Deliverables
WORK
01Branding
Naming, logo construction, typographic system, color palette and stationery. Documented in a brand manual for internal and external teams.
02Brand in Product
The brand system applied to the digital product. Consistency review across real interfaces: dashboard, AI inventory, table management, menu, Zea AI assistant and mobile app.
03POS · Point of Sale
Brand identity applied to hardware: the Zealix system at the physical point of sale. Zea assistant, menu management and sales dashboard on a real POS terminal.
04Motion · Animated Logo
Zealix animated logo: brand identity in motion for digital use, presentations and brand activations.
05Social Media
Creative direction of visual production: guidelines, review and brand consistency. Editorial photography for restaurant owners on IG · FB · LinkedIn.
