CREATIVE DESIGNER · BRANDING & ART DIRECTION
Kimberly Tapia Rubio
I find the idea behind a brand and carry it until it looks and moves.
- ROLE
- Creative Designer
- BASE
- Puebla, MX
- SINCE
- 2023
01
My story
2023Independent Creative DesignerI started from scratch with illustration and animation commissions: over 80 clients.
2024Brand Design & Visual LeadNaming and visual identity for a SaaS, from scratch.
Jan 2026Graphic Designer & Content ProducerDigital, motion and print pieces for several of the agency’s brands.
Mar 2026 →Brand & Content DesignerOrganic content and paid media for seven brands, almost all of it with my AI system.
02
How I work
I find the idea
Before designing I look for the concept that holds the brand up.
I turn it into a system
Identity, content and motion all come from that same idea.
I produce it with AI
My system speeds up production; judgment decides what ships.
03
What I do
Branding
- Visual identity
- Naming
- Art direction
- Brand guidelines
Motion
- Motion graphics
- 2D animation
- Video editing
Content
- Social media
- Paid media
- Visual storytelling
AI
- AI workflows
- Generative image and video
- Creative automation
Tools Adobe Suite · Figma · Claude Code · Codex · Remotion · Gemini · Veo · Higgsfield
04
Education
Studies
Bachelor's in Digital Design
Universidad del Valle de México · 2023 – 2026
Diploma in Multimedia Design
Universidad Anáhuac México · 2023 – 2024
BA Communication & Audiovisual Production
Amerike, Puebla · Aug 2026 → · In progress
Certificates
Storytelling and Influencing
Macquarie University · Coursera · 2025
Business Analytics
Campus BBVA · Coursera · 2025
Screenwriting and creative writing · 4 courses
Michigan State · Wesleyan · Coursera · 2026
LANGUAGES
Spanish
Native
English
Upper intermediate (B2)