Matter
Clay, wood and ceramics: the kitchen as matter that transforms.
Bardana
Identity for a Mexico‑Asia kitchen, from brief to manual.
- Project
- Freelance
- Discipline
- Branding
- Year
- 2026
In short
- What I did
- Full brand identity: research, visual routes, character, lettering, palette, logos and identity manual.
- Deliverables
PROCESS
01The brief
A Mexico‑Asia kitchen with a character of its own: young, simple, imperfect on purpose. No geishas, no kanji, no talavera.
02Three routes
Three paths for the same idea: between two worlds, everything takes another shape.
Stamp
Flat shapes and market colour: a brand you can stamp.
Stroke
The gesture of the hand: brush lettering and living drawing.
03The character
A burdock peeking out of the bowl, tested in four drawing styles.
04The lettering
From type to brush stroke: dozens of tests to the final signature.
05The identity
Primary, horizontal and lettering logos, in positive and negative.
06Brand manual
Twenty-two pages: stroke, negative, palette, type, photography and applications.
