BrainyBudzz
Learning that is seen, felt and remembered.
- Project
- Freelance
- Discipline
- Branding
- Year
- 2023



In short
- The challenge
- Creating something children find fun and parents perceive as trustworthy.
- What I did
- Logo design, full visual system, Bud character design and digital mockup identity applications.
- Deliverables
WORK
01The brand
An educational video game platform: mission, values and a friendly, fun, trustworthy tone.



02Construction
Bud, the character: helmet, visor and smile; the logo and its reductions.


03Visual system
Primary colours with cyan, yellow and magenta, and a rounded typeface.




04Applications
The identity on the platform: desktop, mobile and brand pattern.




