BrainyBudzz

Learning that is seen, felt and remembered.

Project
Freelance
Discipline
Branding
Year
2023
BrainyBudzz

In short

The challenge
Creating something children find fun and parents perceive as trustworthy.
What I did
Logo design, full visual system, Bud character design and digital mockup identity applications.
Deliverables
  • Branding
  • Visual Identity
  • Mascot
  • Brand Book

WORK

01The brand

An educational video game platform: mission, values and a friendly, fun, trustworthy tone.

  • Mission
  • Values
  • Tone
The brand · 1
The brand · 2
The brand · 3

02Construction

Bud, the character: helmet, visor and smile; the logo and its reductions.

  • Symbol
  • Logotype
  • Reductions
Construction · 1
Construction · 2

03Visual system

Primary colours with cyan, yellow and magenta, and a rounded typeface.

  • Palette
  • Typography
  • Versions
Visual system · 1
Visual system · 2
Visual system · 3
Visual system · 4

04Applications

The identity on the platform: desktop, mobile and brand pattern.

  • Digital
  • Pattern
Applications · 1
Applications · 2