Motion Centre

Identity for a physiotherapy centre: the body in motion.

Project: Freelance
Discipline: Branding
Year: 2026

Motion Centre

In short

What I did: Full brand identity: visual concept, four-figure iconography, logo, palette, clinical stationery and identity manual.
Deliverables: Visual Identity
Iconography
Patterns
Stationery
Brand Manual

01The brand

Knowing how to move: a clear, warm, expert brand that explains the body without jargon.

Mission
Personality
Tone

02Visual concept

Movement as shape: organic figures, flat colour and companionship.

Moodboard
Concept

Visual concept · 1

Visual concept · 2

03Iconography

Four figures for four stages: understand, prepare, recover and move forward.

Understand
Prepare
Recover
Move forward

Iconography · 1

Iconography · 2

Iconography · 3

Iconography · 4

Iconography · 5

Iconography · 6

04The identity

The figures become symbol and pattern; blue, navy and bone; Campton and Rubik.

Symbol
Logotype
Palette
Typography

The identity · 1

The identity · 2

The identity · 3

The identity · 4

The identity · 5

The identity · 6

05Applications

Digital card, clinical stationery and three proposals for patient documents.

Digital card
Stationery
Proposals

Applications · 1

Applications · 2

Applications · 3

Applications · 4

Applications · 5

Applications · 6

06Brand manual

Twenty-four pages: essence, logo and icon construction, and applications.

Identity manual · 24 pages