Procyon

Visual identity, content and graphic system for an esports organization.

Project
Freelance
Discipline
Branding · Esports
Year
2025
Procyon

In short

The challenge
An identity for an esports team that would read in every piece, from posts to the jersey.
What I did
Complete visual identity and content production: logo system in three variants, match day templates in three states (Gameday, Winners, Defeat), headers for Twitch, YouTube, Twitter and Facebook, player posts and official jersey design.
Deliverables
  • Branding
  • Esports
  • Social Media
  • Visual Identity
  • Merch
  • Streaming

WORK

01Identity

A four-pointed star: icon, horizontal and vertical logo.

  • Icon
  • Horizontal
  • Vertical
Identity · 1
Identity · 2
Identity · 3

02Match day

Templates for every match in three states: gameday, win and defeat.

  • Gameday
  • Winners
  • Defeat
Match day · 1
Match day · 2
Match day · 3
Match day · 4
Match day · 5
Match day · 6

03Players and creators

Welcomes for the roster and content creators.

  • Welcome
  • Players
Players and creators · 1
Players and creators · 2
Players and creators · 3
Players and creators · 4

04Banners

Headers for YouTube, Twitch and each creator.

  • YouTube
  • Twitch
  • Creators
Banners · 1
Banners · 2
Banners · 3
Banners · 4
Banners · 5
Banners · 6

05Merch

The organisation's official jersey.

  • Jersey
Merch · 1

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