Activated Decor
Rebranding for a Canadian TV-lift brand.
- Project
- Freelance
- Discipline
- Branding · Motion
- Year
- 2024
In short
- The challenge
- "Quiet. Precise. Invisible." is their positioning; their product aims to disappear.
- What I did
- Complete rebranding: logo construction and brand system, brand guidelines, color palette, typography and identity-in-motion production: animated logo in three versions and two color combinations.
- Deliverables
WORK
01Construction
Monogram, logotype and short version, with their anatomy and how they adapt.
02System
Black, wine and greys; Poppins and Inter; correct and incorrect use.
03Applications
The brand on social and on product.
04Motion
The animated logo in its versions.
