Roll-up banner
The two main lines, Quesillo and Panela, for in-store display.
Corazón Mixteco
The heritage of fine cheese, in every piece of content.
- Agency
- Mensaje Clave
- Discipline
- Social media · Motion
- Year
- 2026
In short
- The challenge
- Communicating artisanal authenticity and Oaxacan tradition on an Instagram feed without falling into the folkloric or the generic.
- What I did
- Art direction and content production: February and March 2026 monthly grids, educational product carousels, reels and roll-up banner design for exhibitions.
- Deliverables
WORK
01Content
Cheese as the hero: natural light, wood, clay and Oaxacan textiles, plus carousels that teach how to recognise and care for it.
02Creative requests
Printed material for point of sale.
