Valentine's Day
UGC mini-campaign "Do you have a story with your amorcito?": call, mechanics and close, plus tabloid and cover.
Amorcito Corazón
The most badass sushi in Mexico, across five locations.
- Agency
- Mensaje Clave
- Discipline
- Social media · Motion
- Year
- 2026
In short
- The challenge
- Maintaining visual consistency across a chain with five locations and a positioning that blends Japanese and Mexican (two distinct visual worlds) without falling into the clichés of either.
- What I did
- Art direction and content production: monthly reels and posts grid, activation campaigns, multi-format adaptation (feed, stories, HD, print) and POS materials. Production of the shooting call and co-direction of the on-location mixology photo shoot.
- Deliverables
WORK
01Content
Sushi, cocktails and real people under the neon: the monthly grid of reels and posts.
02Creative requests
Campaigns, locations, screens and point of sale.
Location kit
The five Puebla locations as post and story, with two photos to rotate.
TV screen
The restaurant's promos animated for the venue screens.
Point of sale
For the tables: a cocktail tent card with QR and a survey to choose the next location.
