The ___ Beat
One series per discipline, each with its own colour accent.
Beatness
Content that moves as hard as the workout.
- Agency
- Mensaje Clave
- Discipline
- Social media · Motion
- Year
- 2026
In short
- The challenge
- Maintaining brand consistency with variable production material, without a controlled studio, with different crews and shooting contexts.
- What I did
- Art direction and content production: reels, stories, carousels, event activations and content capture at the Beatness × Kinabela collab.
- Deliverables
WORK
01Content
Real photography in the gym, neon accents and impact type: the club's feed.
02Paid media
"Different disciplines" ads: four photo variations, also as HD banners.
03Creative requests
The club's series, events and collaborations.
Events
The club's openings, themed classes, talks and programmes.
10K Beatdown
The club's Hyrox-style event: reel with an external videographer and promo stories.
Beatness × Kinabela
Cycling class on the Kinabela Derma rooftop: invitation and event reels.
