BWL
The parent brand: global campaigns in English and Chinese for Instagram and RedNote.
BWL
Five skincare and supplement brands, in English and Chinese.
- Agency
- NexLaunch
- Discipline
- Social media · Motion
- Year
- 2026
In short
- The challenge
- Adapting the same content to two platforms with different visual cultures: what works on Instagram doesn't necessarily connect on RedNote.
- What I did
- Art direction, video editing and visual production within a multi-brand workflow. Bilingual Chinese-English adaptation for Instagram and RedNote.
- Deliverables
WORK
01The brands
Five brands from one family, each with its own visual language. Open each one to see all its pieces.
DR's Secret
Skincare: real skin, seasonal routines and the product up front.
Avance
Beauty and wellness supplements: daily rituals and collagen.
Optrimax
Functional drinks: colour, illustration and a more playful tone.
Pentalab
Body care: skin doesn't stop at your face.
02Paid media
Ads for the family of brands: from the parent brand to each product line.
